The unpowered amusement equipment is applied to numerous of China’s amusement parks for its characteristics including high safety coefficient, long service life, low maintenance cost, etc. However, the development of unpowered amusement equipment in China was not easy. Until the 1980s,China began to establish some relevant industry associations, and some manufacturers and individual workshops appeared, and they went abroad to learn advanced manufacturing technology and production models.

Before 20 years ago, Cowboy Group was one of the individual workshops, and now it having become the leader of the unpowered amusement industry, which is the outcome that Cowboy Group staff insisted on their duty and overcame the difficulties over the two decades.Cowboy Group takes the “Make the World More Happier” as the enterprise tenet and all accessories have to pass the strength test, wear resistance test, corrosion resistance test, accuracy test, contact test, and more than a dozen professional tests, so as to ensure the safety of the equipment.Cowboy Group always uses professional technology and a refined attitude to do well in every implementation of the amusement park and protect the childhood’s happiness and phantasm of each child.

Watch Prompt

This episode of the Road of Ingenuity–To be the Leader of Unpowered Amusement Industry will broadcast at GMT+8 9:41,5^th,January,2024.

Please watch this programme on the Old Story Channel on time!

Broadcast Time：

2024/01/05  09:41  17:41 GMT+8

2024/01/06  06:41  13:41  21:41 GMT+8

Continuous Innovation and Development and Adhering to High-quality Development

The definition of“Professional Especial New Enterprise” not only refers to enterprises with the characteristics of “specialization, refinement, peculiarity and novelty,” but also refers to the model enterprises with strong innovation, great development potential and key core technologies. The title of “professional special new enterprise” is widely regarded as the most authoritative and highest level of honorary title in the assessment of small and medium-sized enterprises.

After the strict review and evaluation of the provincial department, the two subsidiaries of Cowboy Group were successfully selected for the “ 2023 Professional Special New SMEs in Guangdong Province”, which is highly recognition for the comprehensive strength, professional degree, and development potential of Cowboy Group and marks that Cowboy Group will embark on an important new journey on the innovative development.

In the future, the Cowboy Group will continue to follow the path of specialization, refinement, innovation and innovation, adhere to the original intention and forge ahead. Besides, Cowboy Group will continuously improve the R＆D and innovation, and constantly consolidate the core competitiveness, so that we cannot only provide clients with superior products and services but also contribute to the high-quality development of the unpowered amusement industry.

Won the Golden Crown Awards for Five Consecutive Years

Since its inception in 2016, the Asia Attractions Golden Crown Award has become one of the most recognized and authoritative awards in the amusement industry. The Golden Crown Awards play an irreplaceable role in encouraging excellent cultural tourism enterprises, promoting well-known brands, and advocating innovative services and other fields, which greatly promotes the development of China’s amusement and entertainment industry.
Today, the Golden Crown Awards Ceremony has become a major event in the industry. Furthermore, the 2023 Golden Crown Awards, set up a total of 32 awards in 3 categories: “Outstanding Non-powered Attractions Supplier”, “Outstanding Social Media Famous Tourist Attraction”, and “Outstanding Pioneer for Amusement＆ Attractions Industry.”
Cowboy Group adheres to the concept of collaborative development with creativity and innovation and focuses on building creative and dynamic children’s activity space design. We will use this as a new starting point to continue technological innovation, provide consumers with more diversified and higher-quality themed amusement products and services, and create high-quality business value for investors.
In the future, Cowboy Group will expand its global vision and walk with the extraordinary! Cowboy Group is committed to making the world a happier place.

The TAAPE Expo ＆ Exhibiting Enterprises

The TAAPE Expo as the only professional entertainment equipment event held annually in Thailand, provides exhibitors and attendees with an international window for exchange and cooperation, helps exhibitors to further develop the Southeast Asian market, and also offers attendees an opportunity to understand and choose high-quality cooperative enterprises. During the exhibition, many countries from Southeast Asia and other regions were gathered, including Thailand,Malaysia, Singapore, China, South Korea, the Netherlands, Spain, Russia, the United Kingdom, and so on. Each exhibiting enterprise keeps a firm grip on this chance provided by the TAAPE Expo to display its highlights so that the clients can understand them. Cowboy Group as an enterprise developing both domestic and overseas markets, also firmly seizes this opportunity to demonstrate the company strength, brand philosophy, and company advantage, expand the overseas business, and further develop the overseas market.

Cowboy Group ＆Customers

During the exhibition, there were many customers from various countries in Southeast Asia to visit and consult, and the sales team of Cowboy Group answered them in detail and gave some professional suggestions to customers according to the questions raised by customers. At the same time, the sales team of Cowboy Group introduced the complete and systemic service process, representative cases, the overall design and planning scheme of the water park, and high-quality customized aquatic play equipment to customers from a multi-dimensional level, helping customers to have a more comprehensive understanding of Cowboy Group, a professional and mature unpowered amusement equipment manufacturing company. There is no doubt that Cowboy Group was deeply recognized by the customers who came to the booth to consult and visit. Meanwhile, Cowboy Group harvested a number of customers who have the intention to cooperate.

Cowboy Group ＆ Peer Companies

At this exhibition, a lot of outstanding peer companies were gathering, and Cowboy Group which is a company with foresight and sharp perception actively conducted deep communication and learning with peer companies, knowing the current industry trends, the future industry development trends, and the advantages and disadvantages of Cowboy Group. For those excellent companies, Cowboy Group positively studied their advantages and supplemented its own disadvantages, attaining the constantly developing power and promoting the company stepping forward. However, for those companies who study for Cowboy Group, Cowboy Group constructively shared the successful and useful industry experiences with them and discussed the development trends of the industry, so as to achieve mutual development.

Cowboy Group ＆The TAAPE Expo

Cowboy Group is a water park equipment manufacturer with 20 years of experience, and it has been devoted to providing clients with a one-stop service covering sales, design, production, installation, and after-sales service. Furthermore, Cowboy Group has been committed to R＆D on the road for a long time, the products of Cowboy Group all pass the high standard test, which is only for offering clients the most premium and safest products and operating their water park at ease.

The Competition to Showcase Cowboy Group Sales Growth Strength

Chairman Yi attached great importance to the competition and attended the opening ceremony of the competition to deliver a speech.

The competition centered on the theme of “Exploring Deep Needs, Opening a Successful Journey”, and started in the form of speeches and reports. During the competition, all sales managers actively participated in the Business Skills PK Competition, and business is an important part which is critical for the company’s business development to improve the skills of customer information management tools.

During the competition, the participants explained their skills in collecting project information efficiently and accurately with a global perspective and vivid language, and shared their experience in information identification and processing.Furthermore, the participants also have their own unique understanding of the development of information sources and the analysis of competitors, therefore, they fully demonstrated their strong skills and abilities.

The Competition Got a Successful Ending

After a week of reporting competition, the judges scored the participants in multiple dimensions at a professional level. In the end, 15 contestants stood out and won the award with their skillful use of skills and vivid and interesting interpretations.

Conclusion

The master of ceremonies, Mr. He, made a summary for the contest. He not only pointed out the highlights of the candidates in the contest but also made a detailed analysis and scoring of the overall ability of each line whole’s team. In addition, the master of ceremonies, Mr. He, also made a brief comment on the omissions and shortcomings of the contestants in the speech. At the same time, two winners were invited to share their experiences and skills in using customer information management tools, and how to collect and process information efficiently.

In the future, the business managers will continue to be fearless of difficulties and obstacles, continuously progress, and consolidate their business skills. In addition, Cowboy Group will continue to hold a series of competitions to achieve the effect of promoting learning by competition and promoting application by learning, so that business managers can maintain a state of hard work, go all out to overcome difficulties, promote sales performance to exceed completion, and help the company’s high-quality development to a new level!

Brief Introduction About TAAPE 2023

THAILAND(BANGKOK)AMUSEMENT＆ATTRACTION PARKS EXPO or TAAPE Expo for short is not only an exhibition focusing on theme park playgrounds, video games, and the game ＆amusement industry but also the display window for gaming amusement and theme park playground equipment producer and design company enters Southeastern Asian market.TAAPE Expo is held by Compass Exhibition Co., Ltd, covering an area of 25000 square meters,and its exhibitor numbers and exhibiting brands are nearly 400. Besides, there are 20000 visitors and lots of enterprises from more than ten countries and regions including Malaysia, Singapore, China, Korea, the Netherlands, Spain, Russia, and the UK, arriving at this expo. At the same time, TAAPE Expo as the unique professional amusement equipment event in Thailand will showcase the latest developments of Thailand’s amusement and leisure industry to all kinds of companies containing children’s indoor playground devices、mechanical amusement equipment、theme water park and carnival game machine factories, providing a communicating platform for exhibiting enterprises, experts and those customers with need.

Seize the Opportunity to Integrate Into the Wave of Economic Globalization

The water park is one of the projects in leisure and amusement,and the investment and development in water park presents a healthy propradation in recent years. Whether you are an investor or a builder, you can find your own exclusive developing opportunities.With the continuous advancement of economic globalization, enterprises from all countries will show their advantages through the opportunities brought by economic globalization and seek a higher level of development.As a forward-looking water park manufacturer with strong comprehensive strength, Cowboy Group will also firmly seize this opportunity to expand overseas business and develop overseas markets. At the same time, this TAAPR Expo covers the entire ASEAN and Southeast Asian countries,ttherefore,Cowboy Group will establish an effective trade channel to enter the local market by participating in this exhibition.

Deeply Develop Industry and Stand Out From the Industry Companies

Since Cowboy Group was established,it has been devoted to research＆development and design on the road.During this period,Cowboy Group continued to improve its own production technology,enhance the design and planning capabilities and upgrade the products,so as to provide the players with a safer, more fun and their own characteristics of the water park.In China,Cowboy Group as the leader in unpowered amusement industry and the industry model benchmark object,is trusted by customers.Nowadays,the overseas market business is gradually developing every year.Up to now,the global projects has landed in more than 100 countries and the landing projects is closed to 5000.

About Cowboy Group

Cowboy Group is a water park planning design and aquatic water play equipment manufacturing company with 20 years of experience. Cowboy Group with rich industry experiences, a mature professional team, and advanced production machines and technology, can provide customers with a one-stop service from sales, customized design, customized production, installation to after-sales, which can help clients create an exclusive water park. Cowboy Group, the expert in building a water park, can offer you professional suggestions so that you can choose a design plan that is adapted to your budget, ideal theme, and brand positioning requirements. Cowboy Group looks forward to your visit.

On the day of the signing, Li Chou, founder and chairman of Happy Sports, and Huiyong Song, chairman of Srin Group and co-founder of Happy Sports, visited the headquarters of Cowboy Group for discussions and exchanges.Jing Ye, director of the R&D Department of Cowboy Group, and Yongdong Yang, deputy general manager, attended the strategic cooperation signing ceremony.

Cowboy Group is a leading company in the unpowered amusement industry, providing unpowered amusement equipment for municipal parks, cultural tourism scenic spots, commercial real estate, characteristic towns, and pastoral complexes.In addition, Cowboy Group has completed approximately 5,000 projects in more than 100 countries and regions around the world, and is highly recognized by customers, industry colleagues, and governments. Happy Sports has positioned it as “ the comprehensive operator of the global leisure and sports industry” and is devoted to creating a first-class level global leisure and sports industry cooperation platform whose businesses cover three fields including urban renewal, rural revitalization, and the new integration development of culture, sports and tourism.

The platform concept of “Happy Sports China Plan” has a high degree of consensus with the joint application of the whole industrial chain supply of unpowered parent-child amusement equipment of Cowboy Group in the Wepark Life brand system, and the platform of Happy Sports China Plan is willing to serve as a market expansion platform for the result of cooperation between the two parties.As the strategic partner of product application scenes of Happy Sports ” Wepark Life·Wepark Bear Park”, Cowboy Group joins the platform of “Happy Sports China Plan” and jointly develops a sports new scene of the Wepark Life brand system.

This powerful alliance will work together to explore a new integration of “sports plus amusement” urban culture and tourism, and jointly promote the construction of new sports scenes.

The chairman of Cowboy Group,Aide Yi,and the chairman of Happy Sports,Li Chou, signed the strategic cooperation agreement after a cordial and friendly negotiation and communication.

COWBOY GROUP (GUANGDONG)INDUSTRIAL CO.,LTD

Cowboy Group established in 2003 is a comprehensive enterprise integrating R＆D、design、production、sales、and service, the expert in overall solutions for high-end unpowered children’s playgrounds and the leader of the Chinese unpowered amusement industry.Cowboy Group converges the industry design experts, children’s education experts, and professional consultants in child psychology, adheres to the market-oriented, meets the client’s need as its own responsibilities, focuses on creating an exclusive children’s play space, and provides a one-stop service with creative planing、size design and product customization.

HAPPY SPORT(CHINA) CO.,LTD

Happy Sports as the initiator of the Happy Sports China Plan is committed to creating a first-class level global leisure and sports industry platform. Happy Sports has three core brands including Happy Sports China Plan, Wepark Life, and Happy Sports Club which have also built a five-in-one ecological platform chain, including IP cooperation of global innovative sports park, industrial linkage of new culture,sports and tourism projects, development of dynamic urban areas, construction of happy sports lifestyle, and sports diplomacy of “Belt and Road” friendly cities.

In this letter, the village committee of Huayang New Village delivered the good news that the unpowered amusement facilities and equipment project jointly donated by Cowboy Group and the National University of Malaysia Village Dreamland Project Spark Team has successfully completed and expressed its gratitude to the Cowboy Group for its support in all aspect during the completion of this project. Furthermore, the village committee of Huayang New Village conveyed that the project has brought future hope for left-behind children and added some colorful colors to their left-behind lives. Moreover, the letter showed high praise and affirmation for Cowboy Group’s enterprise responsibilities and love.

When Cowboy Group received this letter of thanks knowing the unpowered amusement facilities and equipment project successfully landed, Cowboy Group felt happy that it could bring a childhood with hope and happiness for these left-behind children by its strength. However, the Cowboy Group knows that there is a long way to go to bring hope to every left-behind children. Although the future road is difficult to go ahead, Cowboy Group as an enterprise with a sense of social responsibilities and a sense of mission will unswervingly fulfill its own social responsibilities and help every child have a wonderful childhood.

Since Cowboy Group was established in 2003, it has always been based on the enterprise vision“Becoming the Cowboy of the world” and the enterprise tenet “Making the world happier” to run a business. During these years, Cowboy Group paid attention to social dynamics all the time, actively understood social consultations, and positively participated in public welfare projects. Nowadays, Cowboy has taken part in many public welfare projects, and the project of the letter of thanks is one of the public welfare projects that Cowboy Group has enrolled. In the future, Cowboy Group will continue to move forward with society and public welfare undertakings.

At the exhibition, Katuri Adventure Theme Park was enthusiastically favored by many customers around the world. The Katuri IP story originally created by Alpha Group, which is exclusively for preschoolers to watch. The Katuri’s comics are rich in content, vivid and educational, which not only allow children to appreciate the mysteries of nature, but also allow children to learn favorable qualities from Katuri. Today, “Katuri” has been viewed in the millions and is loved by domestic and foreign audiences, which proves the large and wide range of the audience of “Katuri”.  Therefore, integrating the IP image of Katuri is no doubt the best design product in the amusement industry.

The sales team of Cowboy Group fully showed its professionalism in this exhibition. Around the questions about Katuri Adventure Theme Park raised by customers, Cowboy’s sales team answered them in detail and minutely explained our products from design concept, material used, usage scenario and security for customers, so that customers can have a certain understanding of our premium products. Furthermore, through the showcase of  Katuri Adventure Theme Park, customers have a further understanding of our business scope and advantages.

During the exhibition, the customers who came to the booth of Cowboy Group were not only domestic customers in various cities but also overseas customers in various participating countries. Cowboy Group, the unpowered amusement equipment company and the leader of the unpowered amusement industry can provide customers with a one-stop service from the sale, custom design, custom production and installation and is committed to solving problems for customers and helping customers land the project.

Through this exhibition, Cowboy Group received many suggestions and experiences about future development direction from customers and the same industry companies, which made Cowboy Group insist on its road. Cowboy Group will constantly innovate, improve and develop, so as to offer better products for customers.

The children’s aesthetic education plan named “Moss Flower Blossoming” was initiated by Cheung Kong Public Welfare Foundation of Guangdong Province and Cheung Kong Graduate School of Business Guangdong alumni entrepreneurs in 2016, which united the education department at all levels, local government, colleges and universities, and social resources at all industries to innovatively develop. This project focuses on the core weak links of rural education and insists on achieving the goal of development and promotion. Then, a series of projects are gradually formed around the theme of the promotion of rural children’s aesthetic education, including rural headmaster leading development, rural aesthetic teachers progress, rural aesthetic educational teaching research and training, and rural aesthetic education activities support. According to these projects provide systematic support and promote rural aesthetic education to develop in an all-round way, so that rural children can obtain equal opportunities and resources for aesthetic education, and promote all-round development. The significance of the collective public welfare project also coincides with the development concept of the Cowboy Group, which is child-oriented and creates a humanistic environment for kids to learn and enjoy.

Since Cowboy Group was established in 2003, Cowboy Group has taken the “becoming the Cowboy of the world, making the world happier” as the developing goal of the enterprise. When the enterprise develops more and more strong, Cowboy Group always pays attention to children’s public welfare, actively takes part in public welfare activities and practices corporate social responsibilities, which is the original heart that entrepreneur never changes.

Now, let us join the collective charity team and turn our charity into a strength. Through these assistances, rural children can understand what is aesthetic education and form a pursuit for beauty. As time passed, the understanding of aesthetics and the pursuit of beauty gradually became clearer and stronger. Besides, Cowboy is always devoted to promoting rural aesthetic education to get a realization, so that it can help the children’s public welfare get a longer development.